Last edited by Donos
Thursday, August 13, 2020 | History

4 edition of Machiavelli, Marketing and Management found in the catalog.

Machiavelli, Marketing and Management

by Phil Harris

  • 338 Want to read
  • 19 Currently reading

Published by Routledge .
Written in English


The Physical Object
Number of Pages256
ID Numbers
Open LibraryOL7486940M
ISBN 100415216699
ISBN 109780415216692

  Niccolò Machiavelli. Niccoló Machiavelli, a Florentine diplomat, gave his own response in The Prince —a little treaty written five hundred years ago and published posthumously in Antony Jay translated it into contemporary business management language in his acclaimed book Management and Machiavelli (). Machiavelli, marketing and management: ends and means in public affairs. Phillip Harris. Corresponding Author. E-mail address: [email protected] University of Otago, Dunedin, New Zealand. University of Otago, Dunedin, New for more papers by this author.

  Its English translation appeared in In this book, Machiavelli advised the prince Lorenzo De Medici on how to manage his principality. This was based on Machiavelli's keen observation of people, their tendencies and his own assumptions about them. Machiavelli's advice embodied the adage the "ends justify means.". “It is necessary for a prince wishing to hold his own to know how to do wrong.” Advice like this, offered by Niccolò Machiavelli in The Prince, made its author’s name synonymous with the ruthless use of power. But Robert Harrison suggests you should be careful before looking for leadership lessons in The Prince.

  This page contains a list of the best books on or by Machiavelli. Just to be clear, there is no single best book on Machiavelli. The best book for you will depend on your preferred learning style and the amount of time that you want to spend reading about him. An page scholarly overview is unlikely to be best for someone looking for a short beginner-friendly introduction, for example. This.   While the book only numbers some pages, it is full of lessons that one can apply to leadership, to business, and more broadly, to life. Machiavelli could just as easily be referring to.


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Machiavelli, Marketing and Management by Phil Harris Download PDF EPUB FB2

Machiavelli, Marketing and Management [Phil Harris, Patricia Rees, Andrew Lock] on *FREE* shipping on qualifying offers. This cutting edge text provides insight into Machiavelli meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management.

Machiavelli, Marketing and Management - Kindle edition by Rees, atricia. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Machiavelli, Marketing and by: Book Description This cutting edge text provides insight into the Marketing and Management book and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought.

Contents Books About: This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today. #1 Bestseller in [pdf] [kindle] [epub] [tuebl] [mobi] [audiobook], #1.

Machiavelli, Marketing and Management Phil Harris, Andrew Lock, Patricia Rees A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager.

Providing insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, this text highlights their relevance to the manager today.

Anthony Jay shows you how the new science of management is a continuation of the old art of government. By looking at your own corporate organization in a political/historical context, you can fully understand its power structure - what Machiavelli wrote about statecraft in the sixteenth century holds true for business and management in the late twentieth century/5.

Download Machiavelli, Marketing and Management by Phil Harris, Andrew Lock, Patricia Rees PDF A desirable, state-of-the-art e-book that offers perception into the which means and interpretation of Machiavelli and his works for administration, advertising and political proposal, and highlights their specific relevance to the executive this /5(17).

Machiavelli, Marketing and Management will be of great interest to all students and scholars of management, marketing and political science. Phil Harris is co-director of the Centre for Corporate. Machiavelli, Marketing and Management. Cumpără cartea Machiavelli, Marketing and Management de Phil Harris la prețul de lei, discount 14% cu livrare gratuită prin curier oriunde în Edition: New.

Machiavelli, Marketing and Management This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and. The tough book machiavelli marketing and managementand not courts, is equally a death of Saint Petersburg's microwave.

Though so a 3JD way, Helsinki minimum speaks the instructions were from the economic and threatened Basics.5/5. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.4/5(1).

Buy Management and Machiavelli: Discovering a New Science of Management in the Timeless Principles of Statecraft Subsequent by Jay, P. (ISBN: ) from Amazon's Book Store.

Everyday low prices and free delivery on eligible s: 2. It outlines a summary of Machiavelli‟s career, philosophical thought and written works. A list of key dates in his life and a calendar of the development of Machiavellian thought and associated mythology including his use, abuse, application and appreciation by the management and marketing disciplines which has.

Machiavelli\'s contemporaries \/ George Bull -- 4. Machiavelli, master of liberty \/ Beatrice Rangoni Machiavelli -- 5.

Contra postmodernism: Machiavelli on limits to the malleability of consciousness \/ Richard Elliott -- 6. Niccolo Machiavelli as relationship marketing guru \/ Michael Thomas -- 7.

Get this from a library. Machiavelli, marketing, and management. [Phil Harris; Andrew Lock; Patricia Rees;] -- This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and.

regarded as a major contribution to Management, Marketing and understanding Power. Machiavelli wrote The Discourses on Livy, which Antony Jay has likened to a guide book for the modern manager. Machiavelli wrote with great clarity “ If one wishes a Sect or a Republic to live long.

It is necessary to draw it back often toward its beginning”. By bringing together contributors from authors ranging from Machiavalli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.5/5(1).

Management Books. Book 1: Your Brain and Business – The Neuroscience of Great Leaders, by Srinivasan S. Pillay; Book 2: Humanity Wins – A Strategy for Progress and Leadership in Times of Change, by Reinhard Mohn; Book 3: The Art of War, by Sun Tzu; Book 4: The Prince, by Niccolo Machiavelli; Book 5: The Art of Money Getting, P.T.

Barnum.rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society.

Political Marketing, Good Governance, Lobbying, Ethics and Effective.